I was surfing LinkedIn this morning, as I’d like to start making better use of its networking possibilities. I was searching Canadian members of the Legal Blogging group and found the blog of Donna Seale, a lawyer who niches in the human righs area. Donna shared this fascinating article from Susan Goldberg for National Magazine, an article which Donna was interviewed for. I love how the article addresses the benefits of blogging as a marketing tool for solo law practices.
The article, which is about the changing face of solo law practices in Canada, also features some wonderful comments from Susan Cartier Liebel of Build a Solo Practice, LLC fame about how niche marketing could be the savior of solo law practices.
I highly recommend checking out this article, and the blogs of Donna and Susan!